Simple Strategy to increase your blog and website visitors through search engine and on social media.
A blog can be a powerful marketing and a lead generation tool that also contribute to a stronger presence in a search engine.
At the same time it can be a drain of your time and resources that hangs over your head, demanding a constant streams of a new content. Every now and then, despite your best intention a lots of things can come between you and your blog, creating a rocky relationship that might even results in a temporary separation, it can happen to anyone, it has happened to us.
The full details of why it happened aren't important, position where shifted new were created.
The workload of every clients demanded more time from everyone. Strategies change And any of the seem familiar in your own company?
What ever the reason our blog began to suffer, so last year near the end of October, we decided to make the blog a priority and start rebuilding the traffic as part of our ongoing strategy.
Now some month later we can report that the traffic of our blog has increased 284%.
Our overall traffic is up, our subscriptions are up, our Click throughs are up. And far more people are commenting and clicking on our Call to action.
Start with a usable content calendar.
Sometimes it feels like half the battle with a blog is coming up with a fresh ideas for engaging content. How many times can you write about the basically the same thing? It is easy to fall into a rut of producing content for the sake of publishing contents. It's there, it's online, it has keywords, but it's doesn't have a lot of potential to escape that rut.
The title must be eventually organized and put into a content calendar, which includes some information that made it more usable than just a list of blog titles.
Here is how to do it.
1. The date that I want it to go live.
2. Who would read it.
3. The type of content.
4. The category/topic that the content covered.
5. The offers (the call to action) that will be included.
6. The actual title.
7. Space to track if it has been assigned, written, published, and link integrated.
Historical Optimization-Resurrecting old content for future benefit.
There's been a lot of discussion around "Historical Optimization" for a while now and after reading on a hupspot, I figured we would experiment with it ourselves.(i). Identify post that are worth updating (could be more comprehensive, could have higher conversion potential, could focus on keywords that are Worth Targeting e.t.c).
(ii). Look for post that have middling rankings i.e. post that ranked around the bottom of the first pages of result or somewhere on the second. This have the most potential value.
(iii). Quality. This should be noticeably improvements, not just a couple grammar fixes.
(iv). Optimize the post for conversions by including more relevant CTAs.
(v). Publish the updated post as new, but on the same url, and promote it as usual.
Topics are More Important than Keywords.
Many people focus on topics more than keywords, this article in particular caught my eye, but there is a lot of information around this idea. In simple terms, the process works a lot like this:
(i). Create a "content pillar" base on a specific topic. (In our case we would focus on using each of our service pages as the topics and the content pillars).
(ii). Create supporting content base on a blog-tail keywords that are related to that topic. This will helps you covered a wide range of subject and even helps you fill out that content calendar.
(iii). Link all the related content together. This way you are effectually creating several "topic networks" within your website.
Get your social sorted.
So, the formula we used has something like this:
1. 2Facebook posts - one on launch, one a month later.
2. 3Tweets - one on launch, one a week later, and the later one a month later.
3. 1LinkedIn post on launch.
4. 1Google+ post on launch.
5. 1Pinrest post if it related to an infographic or something similar.
And now, going forward, can start bringing some of the old post back into the social rotation and get even more value out of them.
These are the backup you need to use.
1. Build a foundation on a usable content calendar.
2. Re-optimize older blogs that still have some traffic or conversion potential.
3. Improve your site-wide strategy by focusing on topics rather than keywords.
4. Make sure you are supporting all these steps with proper promotion across your social channels.
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